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Best Toy Stores
Most major online toy retailers carry a small number of products. On this page, eSmarts has listed stores that we consider to be the best. These stores have been chosen using a combination of factors mainly price, but also selections and customer service. Read about our review process.

1. La Toys doesn't have the best looking site, but their customer service and pricing make it the best. They have excellent prices on PlayMobil, Thomas the Tank Engine, Brio, Lego, KNex and other specialty toy store items. They offer secure online ordering or by telephone or fax. Exceptional customer service. (During the holidays when they were out of stock of something, they actually referred us to another toy web site!)
2. KBkids is the place to go if you're looking for regular toy store toys. Their prices are very reasonable with a low price guarantee. They offer a Surprise of the Day where we purchased a $30 MatchBox toy for only $9.95! They have an Age Rating which helps when ordering for young children. Shipping charges are low and delivery was fast. They also have a listing of customer's comments called View that determines the toy's rating by consumers who have ordered the item.
4. Into The Wind specializes in kites, kite supplies, windsocks, and flying toys from around the world. Most kites are rated by skill level and wind range, and they note which kites are appropriate for children. Secure online ordering or order by telephone.
5. Genius Babies is a great place to visit if you have a baby, are expecting a baby, need a baby gift or just want to see some great baby stuff! They have a nice feature on their home page offering baby gift packages by age group. With free gift wrapping and same day shipping if ordered before 2 pm EST, you can't go wrong. Did we forget to mention their reasonable prices?
6. Wal-Mart carries a small selection of toys similar to their retail stores. Shipping is cheap at $3 per order. Wal-Mart collects sales tax in all states.

Other Notable Stores (Listed Alphabetically)
eToys - carries more than 5,000 toys and other products for kids. Their prices are comparable to land-based toys retailers, but they are higher than other Internet retailers.
Kidtools - carries 15,000 educational products for kids. They don't carry many toys, and most of the stuff they that do carry is not discounted.
RedRocket - carries over 800 learning products including toys, software and books. We were really impressed with the look and feel of the site, especially the search engine. Except for a limited number of sales, most products are not discounted.
Toys "R" Us - is the largest toy store. They have put together a good website, with prices similiar to their retail stores

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